Audience Segments

We’ve got you covered. Reach your desired audience by demographics, interests, verticals and more.

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Travel

Engage readers looking for the latest travel deals, reviews, and more. This includes those travelling for business, leisure, as well as on a budget.

General TravellersFrequent TravellersVacation TravellersSummer Travellers
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Finance

Target an audience interested in content related to investments, insurance, loans, retirement planning, and personal finance.

InvestorsRetirement PlanningCar InsuranceAuto InsuranceInsurance
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Shopping

Hone in on an audience that goes online to shop for groceries, cosmetics, jewellery, luxury goods, clothing, electronics, and more.

Online ShoppersOnline Shoppers - LuxuryChildren's Clothing
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News

Reach the audience segment who consumes their news online, with interests ranging from local and general news to business and finance news.

General NewsBusiness/EconomyFinanceSingapore News
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Business

Connect with an audience who are interested in content related to start-ups, big business, finance, management, and the economy.

SME/SMB
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Technology

From gamers and techies, to IT professionals, this audience is interested in news, trends and developments in consumer electronics and technology.

Computers & TechGadget LoversConsumer Electronics
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Education

Target this education-oriented audience whose interests include learning, self-improvement, tuition, and information on schools, universities, and courses.

College/Univ StudentsSchool & Education
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Sports

Engage an audience interested in sports-related content and news, including football, swimming, motorsports, athletics, golf, tennis and more.

Sports - General
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Style & Fashion

Reach an audience who are interested in content ranging from beauty tips, cosmetics, apparel, hair and runway trends, and jewellery.

Style & FashionBeauty & CosmeticsSingapore - Gender (F)Jewellery
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Automotive

This audience consumes content related to news, reviews and tips for the family car, luxury vehicles, sports cars, and so on

Luxury CarsHybrid CarsCommercial VehiclesAuto - Japan
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Health & Fitness

Connect with an audience who consume content related to staying healthy and keeping fit, nutrition, exercises like yoga, pilates, Zumba, and the like.

Health & FitnessPharmaceuticals
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Home & Family

Reach out to an audience who are concerned with home improvements and furnishing, as well as childcare tips and parenting.

Home & FamilyMomsParentingHome Furnishing
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F&B

This audience encompasses readers interested in restaurant reviews, dining destinations, recipes, bars and tipples, and cooking ideas.

Food LoversF&B - GeneralCooking LoversAlcohol Lovers
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Entertainment & Hobbies

This audience segment consumes entertainment-, as well as movie- and television-related news, as well as content related to special interests like photography.

Entertainment - GeneralTV LoversRadio LoversPhotography
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Property

Reach an audience searching for property-related news and rulings, buying and selling tips, new developments, and property listings.

Real Estate - General
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Jobs

This career-oriented audience is interested in employment opportunities, career tips, advice and guidance.

Job Seekers